The new way to do business - T R A S A R E N C Y

Not a new buzz word by any means but recently I was driving down the 10 in LA on a busy afternoon on my way to a studio to set up a book launch when I started discussing Social media etc with  a very talented PR person who said today business must run on transparency... I like it.

TRANSPARENCY - One business dictionary defines transparency as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”

For further reading

http://blog.experts-exchange.com/ee-blog/transparency-in-business-why-it-matters/